A New Predicted Audient Action Tool for Google Analytics... Update from Facebook, Pinterest, and few tips
July 13, 2020
Google Adds New Predicted Audience Action Tools into Google Analytics - Official Announcement
"Analytics will now suggest new predictive audiences that you can create in the Audience Builder. For example, using Purchase Probability, we will suggest the audience “Likely 7-day purchasers” which includes users who are most likely to purchase in the next seven days." Google said.
Pinterest Updates Feed Algorithm to Boost Specific Content Types on Home Feed - Read More
"Every day millions of Pinners visit the home feed to find inspiration on Pinterest. As a member of the home feed ranking team, it’s my job to not only figure out what relevant pins to show Pinners but also to make sure that those Pins will help maintain the health of the overall Pinterest ecosystem." as explained by Yaron Greif, a Pinterest Engineer.
Facebook Considers a blackout period, covering the 72 hours leading into an election - Read More
"The potential ban is still only being discussed and hasn’t yet been finalized, said the people, who asked not to be named talking about internal policies." as per the report from Bloomberg.
Monday Tips and Tricks
5 Steps to Create an Outstanding Marketing Plan - Read the article
Conduct a situation analysis.
Define your target audience.
Write SMART goals.
Analyze your tactics.
Set your budget.
6 Smart Tips to Grow your Small Business Using Social Media - Read the article
Curate if you can’t create
Go visual
Involve your customer
Schedule seasonal posts
Use the right Hashtags
Track your competitors